Juliana Hasegawa

Role: Integrated Production Director

We developed a product to Skol Beer that has everything to do with celebration but Easter wasn't a holiday that had much to do with beer. Why not using this as an opportunity to place Skol in the occasion? This way we decided to unite the chocolate (the most representative icon of the holiday) with Brazil's largest beer, creating “Skol Roundy”: the first Easter egg in the world made with beer.

We worked closely with an Artisan Chocolate factory to develop the special recipe for the chocolate easter egg. It was a hard work to find the best recipe that would taste as good a special easter egg, but made of beer. You could taste the beer flavour and it was very tasty. We also developed the special beer six pack that would look like a mini beer pack.
It was an integrated project that involved print, digital, film, special partnerships to sell the product and social media campaign.

Results: 550 Kits delivered ; 450 kits sold in 80 minutes; Over 190 thousand interactions; 50 thousand likes; 22 thousand shares; 12 thousand total comments on the brand’s fan page; 79% positive mentions concerning the action; Unprompted Media: 5,127,681 estimated hits over 100 thousand domestic unprompted media return; ZERO media investment.

The Skol Roundy was a social media hit, making Skol one of the most popular topic

Video Case

The Product

We developed a six pack product.

Special delivery

We developed an algorithm to identify the most engaged fans on our Facebook page. They received the six packs in their homes, unexpectedly, delivered by a beautiful and sexy “Bunny Ladie”.