Role: Integrated Production Director, leading the digital production and the broadcast production of the music video clip
Detail 1
In a partnership with the music video producer Kondzilla (one of the most famous Brazilian music video producer, director and screenwriter. He has directed over 700+ music videos.), Skol invests in music and focus in an audience that it doesn't connect to the traditional advertising. The project unites names like Jess, Loud and F/Nazca to launch a content that involves a creation of a music, a new singer, a video clip and an interactive version of the clip.
Along with the video clip on YouTube, the brand launches the interactive version of the clip that allows the audience to interact with the campaign's concept, "round vs square", which is part of the 2018 summer campaign.
The audience could choose which point of view, frame by frame, they wanted to watched the clip. Pressing the key (R), for the Round version, with people enjoying the summer. Or pressing the key (Q), for the Square version, with the negative for the same situation. The keys R and Q are also responsible for the sound mixing of the clip.
Here below you can watch how the interactive video clip worked, notice the Round or the Square icons on the right top side of the video when you switch versions.